Based on the Nielsen Ratings, the Local CBS Affiliate Claims $\alpha$

question 71

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station. What is your decision if $\alpha$ = 0.01?

• A) Fail to reject the null hypothesis and conclude the newscast reaches about 41% of the audience.
• B) Reject the null hypothesis and conclude the newscast does not reach 41% of the audience.
• C) Fail to reject the alternate and conclude the newscast does not reach 41% of the audience.
• D) Reject the alternate and conclude the newscast reaches about 41% of the audience.

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Definitions:

Investment Opportunity

A potential financial venture, asset, or avenue that promises to yield returns or appreciates in value over time, warranting initial expenditure or investment.

Margin

The difference between the selling price of a good or service and its production or acquisition cost, often expressed as a percentage of the selling price.

Net Operating Income

A measure of a company's profitability that excludes non-operating income and expenses, such as interest.

Operating Assets

Assets used in the day-to-day operations of a business, contributing to the generation of revenue.