Based on the Nielsen Ratings, the Local CBS Affiliate Claims

question 87

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station. What is the sample proportion?

• A) 0.41
• B) 0.36%
• C) 0.41%
• D) 0.36

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Definitions:

Transnational Strategy

A global business approach that involves operating in multiple countries with a coordinated strategy, balancing global efficiency and local responsiveness.

Locally Responsive

Being locally responsive refers to a business strategy that involves tailoring products, services, and operations to meet the cultural, legal, and consumer preferences of local markets.

Globally Integrated

A characteristic of businesses or systems that operate seamlessly across international boundaries, leveraging global resources and markets.

Meganational Strategy

A corporate strategy that involves operating in multiple countries around the world and coordinating marketing, production, and other business activities on a global scale. (Note: This term is not commonly used and might refer to what is traditionally known as a multinational or global strategy.)