A Marketing Firm Is Studying Consumer Preferences for Winter Fashions

question 43

Multiple Choice

A marketing firm is studying consumer preferences for winter fashions in four different months. From a population of women, 18-21 years of age, a random sample of 100 women was selected in January. Another random sample of 100 women was selected in March. Another random sample of 100 women was selected in June. Another random sample of 100 women was selected in September.

• A) The number of samples was 4.
• B) The number of samples was 100.
• C) The number of samples was 400.
• D) The number of samples was 1.

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Definitions:

Csikszentmihalyi

Mihaly Csikszentmihalyi, a psychologist known for his research on flow, a state of optimal experience where individuals are fully immersed and engaged in an activity.

Creativity

The capacity to generate unique and novel concepts, or to create something innovative or creative.

Creative Process

A series of steps or stages involved in generating innovative ideas or solutions, involving imagination, experimentation, and evaluation.

Graham Wallas

A social psychologist known for his work on the creative process, notably the four-stage model comprising preparation, incubation, illumination, and verification.