To Study the Population of Consumer Perceptions of New Technology

question 111

Multiple Choice

To study the population of consumer perceptions of new technology, sampling of the population is preferred over surveying the population because

• A) Sampling is more accurate.
• B) We can compute z-scores.
• C) It is quicker.
• D) Sampling methods are simple.

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Definitions:

Target Customers

The specific group of consumers a business aims to reach with its products, services, and marketing efforts.

Consumer Packaged-goods

Products that are sold in a packaged form, which consumers use up and replace on a frequent basis.

Exclusive Distribution

Strategy in which only selected retailers can sell a manufacturer’s brand.

Retailing

The set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogs, and over the Internet, as well as services like fast-food restaurants, airlines, and hotels.