Examlex
In a management trainee program, 80 percent of the trainees are female, 20 percent male. Ninety percent of the females attended college, 78 percent of the males attended college. A management trainee is selected at random. What is the probability that the person selected is a male who did NOT attend college?
Central Route Persuasion
A persuasion technique that requires thorough understanding of the message's content, resulting in enduring changes in attitude.
Cognitive Dissonance
A psychological theory which proposes that individuals experience discomfort when holding two or more conflicting cognitions, leading them to change their beliefs, attitudes, or actions to reduce the discomfort.
Implicit Prejudice
Unconscious or automatic negative evaluations or beliefs about a group or its members.
Explicit Prejudice
Openly expressed negative attitudes or beliefs toward a group or its members based on their perceived characteristics.
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