When TV Advertisements Report "2 Out of 3 Dentists Surveyed

question 30

Multiple Choice

When TV advertisements report "2 out of 3 dentists surveyed indicated they would recommend Brand X toothpaste to their patients," an informed consumer may question the conclusion because the:

• A) sample was only 5 dentists.
• B) sample of dentists is clearly explained.
• C) advertisement does not include the total number of dentists surveyed.
• D) conclusion is not illustrated with a graph.

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Definitions:

Primary Stakeholder

Individuals or groups most directly affected by a corporation's activities, policies, and practices, often including employees, customers, and investors.

Ethics-Auditing Process

A systematic review of an organization's ethical policies and practices to ensure they are followed and to identify areas for improvement.

Unqualified Opinion

An auditor's statement indicating that financial statements give a true and fair view of a company's financial position and performance without any exceptions.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, typically including balance sheet, income statement, and cash flow statement.