In the Celtex Case Study,Leo Garcia,President of the Synthetic Chemical

question 16

Multiple Choice

In the Celtex case study,Leo Garcia,President of the synthetic chemical division,regularly fails to sell his products to and through the consumer products division.This is because:

• A)there is a market-based alternative to his products that are cheaper.
• B)Celtex has a faulty organizational structure that regularly cheats Garcia.
• C)the head of the consumer products division does not understand the difference between price and value.
• D)Garcia produces inferior products.