Kevin Freeman Is the Head of a Team Developing Plastic

question 19

Multiple Choice

Kevin Freeman is the head of a team developing plastic knee replacements.Each member of the team brings specialized knowledge to the innovation process.Kevin noticed that the specialist on bone and artificial materials compatibility is always late to meetings and contributes little.This is an example of the:

• A)benefits of the use of dispersed specific knowledge.
• B)costs of employee buy-in.
• C)costs of collective-action problems.
• D)free-rider problem.

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Definitions:

Minds of Adults

The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.

Process

A series of actions or steps taken in order to achieve a particular end.

Mass Customization

A strategy that combines the low costs of mass production with the flexibility of individual customization.