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Beside barriers to entry,what are some of the other reasons for incumbents to maintain their profits?
Self-awareness Theory
A psychological theory suggesting that increased self-awareness leads to greater adherence to social standards and personal values.
Self-comparison
A psychological process where an individual compares themselves with others, affecting self-esteem and motivation.
Self-focus
A state of heightened self-awareness where an individual's attention is directed inwards towards their own thoughts, feelings, and behaviors.
Expectancy-value Theory
A psychological theory that states motivation is determined by a combination of one's belief in their ability to succeed and the value they place on the success.
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