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The difference between what a consumer is willing to pay for a product and what she actually pays when buying it is known as
Negative Impact
Adverse effects or consequences that result from a particular action or set of conditions.
Alertness
The state of being awake, aware, and attentive, often in response to stimuli or as part of normal consciousness.
Sleep Terrors
Episodes of screaming, intense fear, and flailing while still asleep, often paired with difficulty fully waking up, occurring predominantly in children.
Parasomnias
A group of sleep disturbances characterized by unusual actions, feelings, sensations, or dreams that appear during the process of falling asleep, throughout the sleep period, in transitions between stages of sleep, or upon waking.
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