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While very few markets are "purely competitive" according to the strict economics definition,market analysts often use competition as
Sunk Cost
A cost that has already been incurred and cannot be recovered.
Contribution Format
An income statement format that separates fixed and variable costs, showing contribution margin which is sales revenue minus variable costs.
Contribution Margin
The amount by which sales revenue exceeds variable costs of production, indicating how much contributes to covering fixed costs.
Variable Expenses
Costs that vary in proportion to changes in the level of activity or volume of production.
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