Building a Positive and Ethical Reputation Requires a Firm To

question 25

Multiple Choice

Building a positive and ethical reputation requires a firm to:

• A) Offer products that are somewhat better than their competitors.
• B) Convey a compelling story about the firm and what it stands for.
• C) Avoid attention from the news media.
• D) Pay opinion leaders to write positive reviews.

---

Definitions:

Depth Perception

The ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance.

Continuity

The unbroken and consistent existence or operation of something over a period of time.

Closure

The psychological feeling or process of resolving a traumatic or unsettling event, issue, or relationship.

Proximity

The physical or psychological closeness between people or objects, influencing their interaction and perceptions of one another.