A Good Public Relations Program

question 45

Multiple Choice

A good public relations program:

• A) Manages the firm's public image and its relationship with the public.
• B) Is separate from the company's public affairs program to avoid conflicts of interest.
• C) Should be primarily reactive, responding to issues as they arise.
• D) Is necessary only for highly vulnerable companies.

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Definitions:

HMOs

Health Maintenance Organizations, a type of health insurance plan that limits coverage to care from doctors who work for or contract with the HMO.

PPOs

Preferred Provider Organizations, a type of health plan that contracts with medical providers to create a network of preferred doctors and hospitals for its members.

DRG Payment System

The Diagnosis-Related Group (DRG) payment system is a method used by Medicare and some other insurance programs to categorize hospitalization costs and determine how much to pay for a patient's hospital stay.

Fee-For-Service System

A pricing structure where services are itemized and each is charged individually.