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A rule of media communication is to:
Sherif
A psychologist known for his work on realist conflict theory and the Robbers Cave Experiment, studying intergroup conflict and cooperation.
Realistic Conflict Theory
Sherif’s theory of intergroup conflict that explains intergroup behaviour in terms of the nature of goal relations between groups.
Superordinate Goals
Goals that both groups desire but that can be achieved only by both groups cooperating.
Sherif
Refers to Muzafer Sherif, a social psychologist known for his work on group norms, social influence, and the Robbers Cave Experiment.
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