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Discuss the Value of a Recognizable Brand

question 30

Essay

Discuss the value of a recognizable brand.What can a company do to foster brand appeal? What can customers do to voice dissatisfaction with a company's products?


Definitions:

Scapegoating

The practice of unfairly blaming an individual or group for problems or negative outcomes, often to divert attention from the real causes.

Implicit Association

The subconscious linking of two concepts or objects, which can influence attitudes, beliefs, and behaviors without the individual's awareness.

Other-Race Effect

A bias toward recognizing faces of the race one has the most exposure to, typically their own race.

Ingroup Bias

The inclination to prefer one's own group to other groups.

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