A Good Public Relations Program

question 45

Multiple Choice

A good public relations program:

• A) Manages the firm's public image and its relationship with the public.
• B) Is separate from the company's public affairs program to avoid conflicts of interest.
• C) Should be primarily reactive, responding to issues as they arise.
• D) Is necessary only for highly vulnerable companies.

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Definitions:

Independent Firms

Businesses that operate on their own, without affiliations to larger corporate structures or networks.

Buyers and Sellers

Parties involved in the exchange of goods and services, where buyers provide compensation and sellers provide the goods or services.

Manufacturers' Agents

Independent sales agents who work on behalf of manufacturers to sell their products to wholesalers and retailers.

Noncompetitive

Refers to a situation or environment where there is little to no competition between businesses or individuals.