What Is the Primary Goal of a Community Relations Department

question 12

Multiple Choice

What is the primary goal of a community relations department?

• A) To improve the financial bottom line.
• B) To build relationships with important community groups.
• C) To collaborate with other company teams to create policy.
• D) Both B and C, but not A.

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Definitions:

SBU

Strategic Business Unit; a semi-autonomous segment of a larger business or organization that operates as an independent entity.

BCG Business Portfolio

A matrix developed by the Boston Consulting Group that helps companies analyze their business units or product lines based on market growth rate and market share.

SBUs

Strategic Business Units, which are divisions or units within a company that focus on specific market segments or product lines, operating with their own planning and profit goals.

Growth-Share Matrix

A strategic business tool used to visually assess a company's product portfolio across growth potential and market share dimensions.