What Is the Primary Goal of a Community Relations Department

question 12

Multiple Choice

What is the primary goal of a community relations department?

• A) To improve the financial bottom line.
• B) To build relationships with important community groups.
• C) To collaborate with other company teams to create policy.
• D) Both B and C, but not A.

---

Definitions:

Market Shares

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in an industry.

Four-Firm Concentration Ratio

An economic indicator that measures the combined market share of the top four firms in an industry, used to assess the level of competition.

Market Shares

The proportion of total market sales within an industry that is held by a specific company.

Herfindahl Index

A measure of market concentration used to determine the level of competition within an industry by summing the squares of the market shares for each firm.