Advertising That Is Targeted to Particular Customers,based on Their Observed

question 28

Multiple Choice

Advertising that is targeted to particular customers,based on their observed online behavior,is called:

• A) Targeted advertising.
• B) Tracking advertising.
• C) Behavioral advertising.
• D) Online advertising.

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Definitions:

Solution-focused Brief Therapy

A short-term goal-focused therapeutic approach that helps clients change by constructing solutions rather than dwelling on problems.

Transference and Countertransference

Psychological phenomena in therapy where the patient projects feelings about others onto the therapist (transference) and the therapist projects feelings onto the patient (countertransference).

Reality Therapy

A therapeutic approach focusing on addressing present issues and choosing behaviors to solve problems effectively.

Cognitive Restructuring

A psychotherapeutic process of identifying and challenging negative and irrational thoughts, and replacing them with more balanced and positive ones.