Business Must Develop Its Own Definition of What Is Right

question 10

True/False

Business must develop its own definition of what is right and wrong,apart from ethics.

Recognize the importance and methods of ensuring respondent access and representativeness in survey research.

Differentiate between various types of questions (e.g., dichotomous, Likert-type) and understand their appropriate use in surveys.

Comprehend the influence of question format, wording, and order on survey responses.

Acknowledge the advantages and disadvantages of web surveys and strategies to improve response rates.

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Definitions:

Demographic Segmentation

This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.

Geographic Segmentation

The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.

International Segmentation Base

Criteria used to divide a global market into distinct subsets of consumers with common needs or characteristics.

Global

Pertaining to the entire world; involving or affecting all parts of the world.