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Operational CRM Supports Back-Office Operations and Strategic Analysis and Includes

question 42

True/False

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.


Definitions:

Customer Satisfaction

A measure of how products and services supplied by a company meet or surpass customer expectations.

National Quality Award

An accolade given to companies that exhibit outstanding quality management and operational excellence.

Malcolm Baldrige Foundation

A foundation that supports the Malcolm Baldrige National Quality Award, which recognizes U.S. organizations for their achievements in quality and performance.

U.S. Congress

The bicameral legislative body of the federal government of the United States, consisting of two houses: the Senate and the House of Representatives.

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