Social Media Can Be a Very Valuable Tool for a Company

question 158

Multiple Choice

Social media can be a very valuable tool for a company if used properly. Which of the following represents social media uses for a company?

• A)Building a strong brand identity
• B)Protecting the company reputation through counter-damage control
• C)Engaging directly with customers and prospective customers
• D)All of the above

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Definitions:

Group Membership

The association or identification of an individual with a group, based on shared characteristics, goals, or interests.

Social Attraction

Liking for someone based on common group membership and determined by the person’s prototypicality of the group.

Hogg's Model

A social identity theory related model that explains how perceived uncertainty in groups can lead to stronger identification with and conformity to group norms.

Group Norms

Shared expectations or rules within a group that guide the behavior of its members.