What Is Click-Fraud

question 33

Multiple Choice

What is click-fraud?

• A) The electronic defacing of an existing website.
• B) The abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser.
• C) A computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link.
• D) An act or object that poses a danger to assets.

---

Definitions:

Replenish

To fill up or restore to a previous level, often used in the context of inventory or supplies.

Internal Control

A process designed to ensure the safety and efficiency of the financial operations of a company, along with compliance with laws and accuracy in reporting.

Sales Clerks

Employees responsible for assisting customers, processing transactions, and managing products within a retail environment.

Days' Sales Uncollected

Days' Sales Uncollected is a financial metric calculating the average number of days it takes a company to collect payments after a sale has been made.