Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

Densely Populated

Referring to areas that have a high number of residents or entities in a small geographical space.

Atonement Suicide

The act of taking one's own life as a means of making amends or seeking forgiveness for real or perceived offenses.

Felony Suicide

A term describing an act where an individual commits a serious crime, such as a felony, with the intention of provoking law enforcement to kill them, effectively committing suicide by cop.

Double Suicide

the act of two people committing suicide together, often partners or close friends, usually as a result of a shared pact or mutual agreement.