Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Low Neuroticism

Describes an individual's tendency to experience less emotional instability and negative emotions, often associated with calmness and emotional resilience.

Big Five

A model that describes human personality using five broad dimensions: agreeableness, conscientiousness, neuroticism, openness, and extraversion.

Personality Dimensions

Broad categories or clusters of personality traits that are used to describe and understand individual differences in personality.

Job Satisfaction

The degree to which people like or are content with their job and its various aspects.