Which Type of Ebusiness Marketing Technique Induces Websites or Users

question 106

Multiple Choice

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

• A) Cookies
• B) Click-through
• C) Viral marketing
• D) Pop-up ad

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Definitions:

Fungible Good

Items that are interchangeable because they are of equal value or identical in important aspects.

Identifiable Good

A distinct item of personal property that can be recognized individually, as opposed to being a fungible part of a larger quantity.

Gift Irrevocable

A gift that, once given, cannot be taken back or annulled by the donor.

Inter Vivos

Latin for "between the living," refers to actions or gifts made during one's lifetime, as opposed to those made upon death.