Which Type of Ebusiness Model Is Amazon Using

question 23

Multiple Choice

Which type of ebusiness model is Amazon using?

• A) Pure-play
• B) Brick-and-mortar
• C) Click-and-mortar
• D) Content provider

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Definitions:

Segment Margin

The amount of profit or loss produced by a particular segment of a business, considering only the revenues and expenses directly attributable to that segment.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to fixed costs and profit.

Common Fixed Expenses

Expenses that remain constant in total regardless of changes in the level of activity or volume of production.

Variable Expenses

Costs that change in proportion to the level of activity or volume of production in a company.