_____________ Occurs When a Company Knows Enough About a Customer's

question 308

Short Answer

_____________ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person,say by tailoring its website to individuals or groups based on profile information,demographics,or prior transactions.

---

Definitions:

Performance Norms

Standard measures or expectations for behavior and achievements within a group or organization.

Cohesiveness

The extent to which members of a group or team are mutually attracted and motivated to stay together and achieve common goals.

Storming Stage

The second phase in group development, characterized by conflict and competition as team members start to express their individual personalities and resist the group's influence.