Market Share Measures a Firm's External Performance Relative to That

question 91

Multiple Choice

Market share measures a firm's external performance relative to that of its competitors.Which of the following represents how a firm measures market share?

• A)Multiplying the firm's sales by the industries total sales.
• B)Dividing the firm's sales by the total market sales for the entire industry.
• C)Subtracting your competitors' sales from your total sales.
• D)Subtracting the industries total sales from the firm's total sales.

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Definitions:

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