Your Boss,Kerry Miller,has Asked You to Analyze the Soft Drink

question 196

Multiple Choice

Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's five forces model.Which of the following represents buyer power in the soft drink industry?

• A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C)Zevia Natural Diet Soda begins selling directly over the Internet.
• D)Vitamin water,fruit juice,coffee.
• E)Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.

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Definitions:

External Variables

Factors outside of an individual's immediate control that can impact outcomes or behaviors.

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans tend to have naturally, irrespective of societal influence.

Self-control Techniques

Methods or strategies used by individuals to regulate their thoughts, feelings, and actions to achieve personal goals or adhere to societal expectations.

Satiation

Refers to the state of being satisfied to the full, often used in the context of eating until one feels full, but can also refer to other experiences of fulfillment.