MIS Can Add Value to Both Primary Activities and Support

question 60

Multiple Choice

MIS can add value to both primary activities and support activities in the value chain.Which of the following is not an example of a company adding value by the use of MIS in a primary activity?

• A)Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
• B)A system for the sales and marketing departments to track specific sales targets and follow up processes.
• C)An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed.
• D)Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

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Definitions:

Correlational Approach

A nonexperimental method in which the researcher merely observes whether variables are associated or related.

Field Experiment

A study conducted in a real-world setting where the researcher manipulates one or more variables to observe their effect on a specific outcome.

Meta-analysis

A statistical technique that combines the results of multiple scientific studies to obtain a more precise effect size of the results.

Factorial Design

An experimental setup that explores the effects of two or more factors across multiple levels to understand their interaction.