Which of the Following Describes One Method That Can Be

question 15

Multiple Choice

Which of the following describes one method that can be used to effectively measure the results from sponsoring a marathon?

• A)To count the number of people who attended the event assuming they were all exposed to the company's name.
• B)To count the total number of advertisers participating in the event and dividing by the length of the event.
• C)To measure spending equivalencies between free media exposure and comparable advertising space or time.
• D)To take a survey of event attendees and ask if they recall seeing the company's name.
• E)To calculate the cost per thousand of putting up the billboards across the entire marathon area.

---

Definitions:

Ethical Rule

Guidelines or principles designed to govern behaviors within specific professional fields or societal norms.

Termination of Offer

The revocation or withdrawal of a proposal by the offeror before it has been accepted by the offeree.

Counteroffer

A proposal made in response to an original offer, modifying its terms and conditions, which effectively rejects the initial offer.

Material Term

A significant provision in a contract that notably affects the rights and obligations of the parties involved.