One of the Goals of Public Relations (PR)is to Develop

question 23

Multiple Choice

One of the goals of public relations (PR) is to develop and maintain:

• A)control on its publics.
• B)dispassionate relationships with all the publics it encounters.
• C)goodwill with most,if not all,of its publics.
• D)personal details of all publics no matter how large or small.
• E)reciprocity with all publics no matter their location or status.

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Definitions:

Subsidiary Company

A company that is completely or partially owned and controlled by another company, known as the parent company.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations.

Held-to-Maturity Securities

Investment securities that a company has the intent and ability to hold until a specified maturity date.

Interest Revenue

Income earned from lending investments or depositing funds in interest-bearing accounts, often reported on the income statement.