How Do Advertising Practitioners View Public Relations

question 9

Multiple Choice

How do advertising practitioners view public relations?

• A)As a tool of marketing to be used to promote sales of the company's products or services.
• B)As a job that can be avoided until the company receives bad publicity.
• C)As an umbrella process that the companies should use to manage their continuing relationships with their various publics.
• D)As an activity to be used in combination with other types of sales promotion.
• E)As a task that can be performed only by a professional public relations expert.

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Definitions:

Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded by consumers, typically downward-sloping.

Marginal Revenue

The additional income earned by producing and selling one more unit of a product or service.

Marginal Revenue

The additional revenue that a firm receives from selling one more unit of a good or service.

Marginal Cost

The cost of producing one additional unit of a product, often used to decide the amount of production.