In Its 2008,Jiffy Lube Began a Marketing Campaign Which Encouraged

question 81

Multiple Choice

In its 2008,Jiffy Lube began a marketing campaign which encouraged women to focus on their cardiovascular health.Jiffy Lube's "Maintenance Partners for Life" combines the concepts of maintaining heart and vehicle health,while seeking to raise $1 million in support of the American Heart Association's current "Go Red for Women" campaign.Jiffy Lube is engaging in:

• A)cause marketing.
• B)societal marketing.
• C)philanthropy.
• D)ambush marketing.
• E)venue marketing.

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Definitions:

Customer Engagement

The depth of the relationship a customer has with a brand, demonstrated by their ongoing interactions and loyalty.

Companies

Legal entities set up to engage in business activities, often to earn profits.

Performance Measure

A metric or indicator used to gauge the effectiveness, efficiency, or productivity of a job, process, or employee.

Click-Through-Rate

A ratio showing how often people who see your ad or website link end up clicking it, used to measure the success of an online advertising campaign.