Examlex

Solved

Procter & Gamble Created One of the Most Outrageous Promotions

question 19

Multiple Choice

Procter & Gamble created one of the most outrageous promotions in marketing history.Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span,and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.This promotion was intended to be an example of a _____ strategy.


Definitions:

Schizophrenia

A serious psychiatric condition marked by altered cognition, understanding, feelings, communication, identity, and actions.

Biomedical Therapy

A branch of treatment that involves medication and medical procedures to treat psychological disorders, based on the principle that mental illnesses are often rooted in biological factors.

Anxiety Disorder

A psychiatric condition characterized by excessive worry, fear, or anxiety that interferes with daily activities.

Biomedical Treatment

Treatments that involve physiological interventions (such as medication, surgery, or other medical procedures) to treat mental disorders.

Related Questions