Procter & Gamble Created One of the Most Outrageous Promotions

question 41

Multiple Choice

Procter & Gamble created one of the most outrageous promotions in marketing history.Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.The fish were examples of:

• A)premiums.
• B)display allowances.
• C)trade deals.
• D)free-standing inserts (FSIS).
• E)advertising specialties.

---

Definitions:

Nonresidential Structures

Buildings and constructions excluding residential homes, often commercial, industrial, or public use facilities.

Human Capital

The economic value of a worker's experience and skills, including factors like education, training, intelligence, skills, health, and other things employers value such as loyalty and punctuality.

Microsoft Office

A suite of office-related applications, services, and tools created by Microsoft for document creation, communication, and management tasks.

Social Capital

The networks, relationships, and norms that contribute to societal and economic efficiency by facilitating coordination and cooperation among people.