The Most Costly of All Types of Sales Promotion Is

question 30

Multiple Choice

The most costly of all types of sales promotion is:

• A)P-O-P displays.
• B)rebates.
• C)sampling.
• D)coupons.
• E)premiums.

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Definitions:

Framing

The way information is presented or a situation is structured to influence decision-making or perceptions.

Consumption Options

The various goods and services that consumers have available to choose from for purchase.

Behavioral Economics

A field of study that examines how psychological, emotional, cognitive, and social factors affect economic decisions.

Quality Reduction

A strategy where businesses deliberately lower the quality of their products, often to reduce costs or drive short-term profits.