Which of the Following Statements About a Medium's Audience Is

question 47

Multiple Choice

Which of the following statements about a medium's audience is true?

• A)It is unethical for media vehicles to try to attract advertisers by using audience demographics.
• B)Data on the size of media audiences are almost nonexistent.
• C)The media planner needs to know how closely the vehicle's audience matches the target market.
• D)Audience refers to the number of people who remember seeing or hearing an ad.
• E)The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.

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Definitions:

Acceptance

In contract law, the agreement by a party to the terms of an offer, thereby creating a binding contract.

Rejection of Offer

The act of declining or turning down a proposal or offer.

Revocation of Offer

The withdrawal of a proposal by an offeror so that it can no longer be accepted to form a binding contract.

Termination of Offer

The withdrawal of a contractual offer by the offering party before it has been accepted, rendering the offer void.