List Four Reasons Why Media Planners Often Use a Mixed

question 93

Essay

List four reasons why media planners often use a mixed media approach.

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Definitions:

Bilingual

The ability to speak and understand two languages with a high level of proficiency.

Natural Disasters

Severe and extreme weather events or earth processes that cause damage and pose risks to human health and safety.

Primary Appraisal

The initial process of evaluating a situation to determine its significance, potential impact, and whether it constitutes a threat, challenge, or harm/loss.

Relevant

Having significant and demonstrable bearing on the matter at hand or being closely connected to a subject.