Who Is Responsible for Answering Such Questions as "Where Should

question 76

Multiple Choice

Who is responsible for answering such questions as "where should we advertise?","which media vehicles should we use?" and "how often should we run the advertising?"

• A)Communications experts
• B)Traffic planners
• C)Media planners
• D)Promotional managers
• E)Creative directors

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Definitions:

Prior Communications

Communication that has taken place before the current point in time or context.

E-Grapevine

An electronic or digital form of informal communication network within an organization, often spreading news rapidly.

Social Networking Sites

Online platforms where individuals can create profiles, share information, and interact with friends, family, and colleagues, e.g., Facebook, Twitter, and LinkedIn.

E-Mails

Electronic messages sent over a computer network, used for communication purposes.