When Engaged in Media-Planning Activities,it Is Important to Note That

question 53

Multiple Choice

When engaged in media-planning activities,it is important to note that media objectives directly result from:

• A)the advertising plan.
• B)the marketing strategy.
• C)the marketing situation analysis (SWOT).
• D)the marketing mix.
• E)the target market.

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Definitions:

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature, often occurring in the workplace or educational settings.

Civil Rights

The rights of citizens to political and social freedom and equality, protected by law against discrimination or infringement.

Congressional Black Caucus

A caucus made up of most African American members of the United States Congress, advocating for the interests of Black Americans and other minorities.

Equal Employment Opportunity Commission

A U.S. federal agency that administers and enforces civil rights laws against workplace discrimination.