In Spring 2007,Irwin Gotlieb Crafted a $1 Million Pact with NBC

question 67

Multiple Choice

In spring 2007,Irwin Gotlieb crafted a $1 million pact with NBC Universal (NBCU) that changed the age-old model of how TV ads are bought: The bigger the hit,the more you pay.With DVRs allowing people to skip commercials,Gotlieb decided that a show's popularity no longer mattered.He told NBC executives that he would pay based on who was watching the commercials.Gotlieb redefined how _____ were established.

• A)audience objectives
• B)continuity objectives
• C)mission objectives
• D)environmental objectives
• E)marketing mix objectives

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Definitions:

Contact Window

A section in communication software where user contacts are displayed and can be interacted with.

Account Settings

Options available to a user for managing their personal or service account information and preferences.

Remove Account

The process of deleting a user's account and its associated data from a platform, system, or service.

Delete Account

The process of permanently removing a user's profile and data from a platform or service.