_____ Refers to the Number of Different People or Households

question 92

Multiple Choice

_____ refers to the number of different people or households exposed at least once to a medium during a given period of time (usually four weeks) .

• A) Audience span
• B) Exposure value
• C) Reach
• D) Message weight
• E) Frequency

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Definitions:

Prostitutes

are individuals who engage in sexual activities with others in exchange for money or other forms of compensation.

Bureaucratic Inertia

The tendency of bureaucratic organizations to resist change and continue with established procedures and norms.

Lose Touch

The dwindling or loss of contact and communication with someone over time.

Policies

Guidelines or principles adopted by an organization or government to direct decisions and achieve rational outcomes.