The Daily Sun Has 18,000 Subscribers

question 44

Multiple Choice

The Daily Sun has 18,000 subscribers. A church consignment sale pays $180 for a quarter-page ad in the newspaper. What is the cost per thousand (CPM) ?

• A) $10
• B) $100
• C) $1,000
• D) $5,000
• E) $10,000

---

Definitions:

Displacement

In psychology, displacement refers to the unconscious transfer of an intense emotion from its original object to another, more acceptable one.

Defense Mechanism

Psychological strategies employed unconsciously to protect a person from anxiety-arising thoughts or feelings.

Unacceptable Impulses

Thoughts or desires that are often viewed as inappropriate or socially unacceptable, which can cause distress if not managed.

Displacement

In psychology, a defense mechanism where mind substitutes a new aim or object for goals felt in their original form to be dangerous or unacceptable.