The Technique of _____ Is Used to Give Television Viewers

question 57

Multiple Choice

The technique of _____ is used to give television viewers the impression that the advertiser had bought a lot of air time even though the ad may have been shown only for a couple of nights.

• A) pulsing
• B) roadblocking
• C) media monopoly
• D) blinking
• E) prestige promotion

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Definitions:

Functionalism

A school of psychology that focuses on the purpose and function of behavior and mental processes.

William James

An American philosopher and psychologist who is often referred to as the father of American psychology, known for his work in pragmatism and functionalism.

Clinical Psychology

A branch of psychology that focuses on diagnosing and treating mental, emotional, and behavioral disorders.

Doctorate

The highest level of academic degree, typically requiring advanced study and research in a specific field.