Which of the Following Statements About Mailing Lists Is True

question 91

Multiple Choice

Which of the following statements about mailing lists is true?

• A)The normal commission that a list broker pays to a list renter is 20 percent.
• B)"Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names,thereby ensuring that only one mailer goes to each name.
• C)Mail-order advertisers cannot check the validity of a rented list.
• D)The average mailing list changes by more than 40 percent per year.
• E)Mailing lists should be updated once in four years in order to maintain validity.

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Definitions:

Changing Seasons

The transition periods between the main climatic seasons (spring, summer, autumn, and winter), affecting weather patterns, ecosystems, and human activities.

Ebb and Flow

A metaphorical description of the continual fluctuation or cyclic patterns of change, resembling the movement of tides.

Differentiation

The process by which a society or social system becomes more complex by creating specialized roles and institutions.

Functionalism

A theoretical approach in social sciences that emphasizes the social stability and equilibrium maintained through the interdependence of societal institutions.