How Can a Global Positioning Systems (GPS)influence the Outdoor Advertising

question 51

Multiple Choice

How can a global positioning systems (GPS) influence the outdoor advertising buy made by a media buyer?

• A)GPS can be used to verify the value of the billboard location.
• B)GPS can be used to determine whether the advertiser needs to use sales promotions in a particular region.
• C)GPS can be used to increase traffic in front of billboard locations.
• D)GPS can be used to locate sites for unused transit advertising.
• E)GPS can be used to find customers.

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Definitions:

Constraints

Limitations or restrictions that impact the options available in decision-making or process development.

Feasible Region

The set of all possible points that satisfy the constraints of an optimization problem, representing viable solution spaces.

Minimization Problem

A type of optimization problem where the objective is to find the minimum value of a function subject to certain constraints.

Objective Function

A mathematical expression representing the goal of an optimization problem, typically to maximize or minimize certain values.