Which of the Following Statements About Direct-Mail Advertising Is True

question 53

Multiple Choice

Which of the following statements about direct-mail advertising is true?

• A)When FedEx delivers a sales letter from an office supply company to the mayor of a small town,it is not an example of direct-mail advertising.
• B)Direct-mail advertising is the first-ranked advertising medium today.
• C)When the U.S.Post office employee delivers a sales letter from an insurance company to the CEO,it is an example of direct-mail advertising.
• D)Business reply mail is the most common form of direct-mail advertising.
• E)Only large companies find direct-mail advertising to be an efficient way to reach target audiences.