Which of the Following Statements About Mailing Lists Is True

question 91

Multiple Choice

Which of the following statements about mailing lists is true?

• A)The normal commission that a list broker pays to a list renter is 20 percent.
• B)"Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names,thereby ensuring that only one mailer goes to each name.
• C)Mail-order advertisers cannot check the validity of a rented list.
• D)The average mailing list changes by more than 40 percent per year.
• E)Mailing lists should be updated once in four years in order to maintain validity.

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Definitions:

Positive Judgments

Evaluations or opinions formed about someone or something that are favorable or beneficial.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Emotion

A complex psychological state involving an individual's subjective experience, physiological response, and behavioral expression in response to stimuli.

Consensus

A general agreement among a group or community, often achieved through discussion and negotiation.